CD2MG1: Strategic Management

Module Provider:

School of Continuing Education

Number of credits:

10 [5 ECTS credits]

Level:

I (Intermediate)

Terms in which taught:

Spring and Summer

Module Convenor:

Dr MK Stein

Pre-requisites:

Co-requisites:

Modules excluded:

Module version for:

2005/6 [module in process of revision]

Aims:
This module aims to improve the student's understanding and skills concerning strategy and its role in the functioning of organisations.

Assessable learning outcomes:
By the end of the module it is expected that the student will be able to:

Additional outcomes:
Oral communication and group skills should be developed as a result of class discussion and presentations; information-handling and problem-solving skills can be improved through coping with conceptual essays and discussion questions posed in class. Students should develop the capacity to utilise strategic tools and methods in appropriate ways. IT skills can be developed by the use of relevant web resources and databases and through word-processing of coursework. The attention to detail and nuance needed in the close analysis of organisational strategy can aid critical and analytical skills, as well as written communication skills. Students will also have learned some time management skills, and will have worked as a group and in teams.

Outline content:
This module begins with an introduction to the broad concept of strategy and systems thinking, and then moves on to the key components of a strategic direction (vision; mission; distinctive capabilities; values and culture etc.) The external environment is then examined, and methods such as competitive benchmarking, five forces analysis, and PESTLE analysis are introduced. This is followed by an examination of strategic options, including the use of SWOT analyses, followed by the evaluation, selection and implementation of a particular strategic choice. The module is concluded with an exploration of the management of strategic change.

Brief description of teaching and learning methods:
First, there are three half-day (three and a half hour) workshops. Teaching methods will primarily be through interactive lectures, as well as structured class discussion; oral presentations; team activity; role-plays; simulation; and case study.
Second, there is a substantial amount of self-managed learning using open learning materials. Students follow a structured sequence of material, include self-managed exercises, which focus on the subject concerned.
Third, students receive tutorial support to guide them through the duration of the programme.

Contact hours:

Assessment:
Coursework:
Students undertake a wide range of self-managed exercises as described in the open learning materials; these are not part of the formal assessment procedure.
Relative percentage of coursework:100% for 3000 word assignment.
Examinations
None
Requirements for a pass: A mark of 40% overall
Reassessment arrangements: Re-submission of assignment.