RE2FMP: Forecasting and Marketing for Property

Module Provider:

Real Estate and Planning

Number of credits:

10 [5 ECTS credits]

Level:

I (Intermediate)

Terms in which taught:

Autumn

Module Convenor:

Mr SL Lee

Pre-requisites:

RE1MFI

Co-requisites:

Modules excluded:

Module version for:

2006/7

Aims:
This module aims to build on the general introduction to management and finance at Part 1 by examining some of the techniques of financial and strategic management in greater depth, and with greater emphasis on real estate. The module will investigate both the past and current performance of the property asset, as well as investigating techniques for the forecasting of future performance.

The module will develop the students’ understanding of how organizations plan for the future and interpret their markets through marketing and strategic analysis function.

Assessable learning outcomes:
On completion of the module, students should be able to analyse and project performance trends using forecasting techniques of time series and regression analysis, and be able to discuss the various forms of qualitative forecasting.

Students should be able to outline and describe the elements of a marketing and strategic plan.

Additional outcomes:
Students will be given the opportunity to develop and enhance their numeracy and IT skills, and to develop their team working and oral presentation skills, through the coursework elements.

Outline content:
The module is split into two distinct parts. Property forecasting (Stephen Lee), and Strategic Management and Marketing (Prof. Gibson).

Brief description of teaching and learning methods:
Property forecasting is delivered by a combination of lectures and IT practicals. Strategic Management is delivered by lectures and guided reading.

Contact hours:

Assessment:
Coursework
One multiple choice class test for the forecasting element 50%
One group marketing presentation 50%

Relative percentage of coursework: 100%

Penalties for late submission
Penalties for late submission of course work will be in accordance with University policy.

Examinations
None

Requirements for a pass
A mark of 40% overall

Reassessment arrangements

Re-examination by a two-hour paper in August/September (100%)