Module Provider: |
Food BioSciences, School of Chem, FoodBi and Pharm |
Number of credits: |
10 [5 ECTS credits] |
Level: |
H (Honours) |
Terms in which taught: |
Spring |
Module Convenor: |
Professor
DS
Mottram |
Pre-requisites: |
FB3GSE
|
Co-requisites: |
|
Modules excluded: |
|
Module version for: |
2007/8 |
Aims:
To provide an understanding of the how consumer attitudes to food selection can be applied in the optimisation of product quality attributes.
To show how consumer science can be applied in marketing. |
Assessable learning outcomes:
On completion of this module, students should be able to:
recognise the psychologically related factors that influence food choice and acceptability
understand how consumer attitudes to food can be applied in product optimisation and marketing
apply modern analytical methods to consumer science data. |
Additional outcomes:
Students will have enhanced their skills in the application of statistical methods to the analysis of complex data sets |
Outline content:
Topics covered include:
review of perception and sensory mechanisms;
food acceptability and quality factors;
marketing and food selection;
theories of preference behaviour;
techniques for preference modelling and product optimisation;
application of modern statistical methods in sensory and consumer trials |
Brief description of teaching
and learning methods:
The module is taught using formal lectures, seminars and practical demonstrations. The module includes the use of computer-based worked examples to show the use of modern statistical methods in consumer science. |
Contact hours:
| |
Autumn |
Spring |
Summer |
| Lectures |
|
15 |
|
| Tutorials/seminars |
|
5 |
|
| Practicals |
|
|
|
| Other contact (eg study visits) |
|
|
|
| |
|
|
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| Total hours |
|
20 |
|
| |
|
|
|
| Number of essays or assignments |
|
1 |
|
| Other (eg major seminar paper) |
|
|
|
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Assessment:
Coursework
Written test to be taken within the period of the module
Relative percentage of coursework :100 %
Penalties for late submission
- see the University's Policy on Late Submission of Coursework
Examinations
There are no end of course examinations for this module
Requirements for a pass
40% overall in all assessed work
Reassessment arrangements
Examination in August |
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